Spark Union
Project Overview
Spark Union, an IT training and online course teaching platform, sought a logo revamp to modernize their brand and better align with their core values. Their existing logo no longer reflected their commitment to transforming learners into leaders. They desired a fresh, abstract design that would resonate with their audience and communicate their brand values effectively.
What I Did:
As the lead designer, I spearheaded the re-branding effort for Spark Union. Collaborating closely with the client, I conducted in-depth research to understand their brand essence and target audience. From there, I developed a design strategy focused on modernizing their visual identity while staying true to their mission.
Through iterative design processes, I crafted several abstract logo concepts, experimenting with typography, color palettes, and graphic elements. Each iteration was carefully refined based on client feedback, ensuring that the final design captured the essence of brand and resonated with their audience.
Results:
The revamped logo for Spark Union marks a significant milestone in their brand modernization journey. Its abstract and contemporary design reflects the brand’s commitment to innovation and transformation. The new logo has revitalized brand’s visual identity, positioning them as a forward-thinking leader in the IT training industry.
Client feedback has been overwhelmingly positive, with the logo effectively communicating Spark Union’s values and mission. The re-branding effort has reinforced Spark Union’s position as a premier online platform for IT education and course teaching, setting the stage for continued growth and success.